We’ll see social TV take center stage in 2010. 9. Marketers as Producers Marketers are also beginning to skip the journalist as a middleman to produce their message and are instead producing it themselves. Mike Sprouse , chief marketing officer at Epic Advertising , started a 28-page monthly (printed) magazine called Winning the Web . The magazine includes commentary and content on emerging trends in online marketing, and is produced by just two people working full-time. It’s distributed to about 3,000 people and is completely free. Sprouse sees more marketers and other professionals in general moving into the direction of producing content themselves. He said most companies have a blog or a Facebook page, and going into the coming year, more companies will shift to produce content themselves in a thought leadership approach. 10. Social News Gaming With social gaming sites growing in popularity ( Facebook’s Farmville is bigger than Twitter ), news media companies will surely experiment with creating their own social news gaming applications. Social gaming is highly addictive and if a news organization were to effectively execute their own game, it could serve as a way to keep news consumers coming back and a way to present stories or information in new ways. NBC introduced a social media game for its series Chuck called Chuck Me Out that lets users gain points for spreading news about the show or getting friends to watch it.
click for more http://mashable.com/2009/12/24/news-media-content-trends/
Consumers to Rethink Priorities in 2014, Ford Trend Report Reveals
Against this backdrop, Looking Further with Ford 2014 uncovers people’s desire to have downtime to reflect on what matters most friends, family and community.This evokes nostalgia as consumers remember the comfort and character associated with the way things were. “There is no escaping the impact both positive and negative of the rapid pace of technology. What is more fascinating to watch in 2014 is how a culture of reflection is emerging,” said Sheryl Connelly, Ford global trend and futuring manager. “We are seeing a consumer culture that is increasingly mindful of the need to nurture society’s valuable and irreplaceable resources.” Looking Further with Ford Ford monitors shifts in social, technological, economic, environmental and political arenas to understand what drives consumer attitudes and behaviors and how these attitudes and behaviors can impact the automotive category. Insights from the annual trend report then guide Ford Motor Company designers, engineers and marketers in development of future Ford products and services. Looking Further with Ford 2014 focuses on a broad range of micro trends that affect businesses and consumers. The insights revealed reflect years of qualitative and quantitative research and collaboration with thought leaders from around the world. “Understanding our customers and their evolving needs is key to Ford’s accelerated growth plan and new vehicle development,” said Connelly. “Consumer insights and trends help guide our product strategies and the development of vehicles that not only exceed customer expectations, but also connect with the rapidly changing landscape of our society.” 10 trends for 2014 Ford’s 10 trends expected to influence consumers and brands in the coming year include: Innovation’s Quiet Riot: Fast-paced and disruptive innovation is becoming increasingly institutionalized and ubiquitous fundamentally changing the way consumers work, play and communicate Old School: Consumers are romanticizing how things used to be, finding comfort and connection in products, brands and experiences that evoke nostalgia Meaningful vs. the Middle Man: Seeking more intimate connections with retailers and service providers, consumers are hunting for stories of identity and meaning in their products and services Statusphere: Across the globe, consumers are broadening the ways they display their wealth sometimes it screams, sometimes it whispers upending traditional expressions of status and influence Vying for Validation: In a world of hyper-self-expression, chronic public journaling and other forms of digital expression, consumers are creating a public self that may need validation even more than their authentic self Fear of Missing Out/Joy of Missing Out: A tug of war is emerging as the traditional FOMO is challenged by the JOMO. On one end, consumers are persevering to take advantage of everything at their disposal. On the other, they are mindful of the need to focus on, and enjoy, what matters most Micro Moments: With so much information at our fingertips, downtime has given way to filling every moment with bite-sized chunks of information, education and entertainment seemingly packing our lives with productivity Myth of Multitasking: In an increasingly screen-saturated, multitasking modern world, more and more evidence is emerging to suggest that when we do everything at once, we sacrifice the quality and often safety of each thing we do Female Frontier: Profiles of women have reached new prominence; demographic shifts are changing household dynamics and definitions. Together, women and men will redefine roles and responsibilities in 2014 Sustainability Blues: The world has been fixated on going green, and now the attention is shifting beyond recycling and eco-chic living to a growing concern for the power and preciousness of the planet’s water Please click here for the Ford 2014 Trend Report. About Ford Motor Company Ford Motor Company , a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln.
look these up http://finance.yahoo.com/news/consumers-rethink-priorities-2014-ford-180000623.html